By Steve Brawner
After the Arkansas Razorbacks’ field goal kicker – a college kid, let’s please remember – missed two chip shot field goals against TCU Saturday, Coach Bret Bielema said, “We’ll go for it every time, or we have to find a new kicker.”
If the first option is the case, the Hogs wouldn’t be plowing new ground. At Pulaski Academy high school in Little Rock, they’ve been going for it every time on fourth down – regardless of field position – for years, and won six state championships.
Head Coach Kevin Kelley created his unorthodox style after reading books about human nature and mathematics and deciding that the rewards of having four downs to make 10 yards outweighed the risks of not punting. That same analysis led him to try an onside kick on most kickoffs, giving his team a chance to recover the ball, rather than kicking it downfield.
Kelley doesn’t even punt when backed against his own end zone, where failure means giving the other team the ball yards from a touchdown. His analysis of college teams found a punt from that position would give the other team great field position that would likely lead to a touchdown anyway, so you might as well try to keep the ball.
Kelley’s style and success have made him somewhat famous in the sports world. Pulaski Academy is a nationally known program whose game with Louisiana’s Parkway High School was televised on ESPNU Sept. 15.
You’d think other coaches would want to copy him, and they do listen to him. But coaching is a risk-averse profession with limited job security. One coach told him he could be fired if a fourth down attempt in his own territory failed and he lost the game, whereas his job is safe if he loses that same game playing conventionally. Continue reading




