By Steve Brawner
Let’s start with two assumptions. One is that we live in an attention-based economy where having a message isn’t enough if no one notices it. The other is that what’s good for Little Rock is generally good for Arkansas.
Which brings us to the capital city’s “rejection” of Amazon.
You may be familiar with the story. The Seattle-based tech giant announced it is opening a second headquarters and invited communities to apply. (Which of course would include offering generous tax breaks and government subsidies). The company promised to hire 50,000 workers, many of them highly paid, and invest $5 billion. The winner will be transformed, as Seattle has been, which is why 238 cities have submitted applications.
Little Rock Mayor Mark Stodola, facing a tough re-election campaign against two credible opponents so far, initially said his city would apply. But Little Rock didn’t meet some of Amazon’s specifications, and it was obvious the city couldn’t compete against places like Boston and Austin, Texas, that are bigger and cooler. Continue reading




