By Steve Brawner, © 2023 by Steve Brawner Communications, Inc.
“Congressional “ and “action” are two words that aren’t used together much these days, but that’s what University of Arkansas Athletic Director Hunter Yurachek was hoping to help make happen June 7.
Yurachek was scheduled to travel to Washington, D.C., as part of a group of Southeastern Conference leaders seeking to create a uniform NIL national standard.
For non-sports fans, NIL is the newfound reality where college athletes can be compensated for the use of their name, image and likeness, although that compensation can’t come from the university. It has opened the doors for college athletes to be paid big bucks to endorse products and engage in other activities.
How big? The website On3 calculates the valuation of Bronny James, son of LeBron James, at $6.8 million. That doesn’t mean the incoming University of Southern California freshman basketball player is being paid exactly that, but that’s what the site says he’s worth. The second highest valued athlete is LSU gymnast Olivia Dunne, who is valued at $3.4 million. Third is incoming University of Texas quarterback Arch Manning, nephew of Peyton and Eli. He’s valued at $2.8 million.
The top ranking Razorback is running back Raheim “Rocket” Sanders, who is 48th with a value of $750,000. Continue reading College sports: Pay’s the American way